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45 Mental Models For Asking Better Questions
School teaches us how to answer questions, but it fails to educate us on how to ask better questions. Knowing the right question to ask...

David de Souza
Oct 31, 202015 min read
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33 Mental Models for Copywriting
Don't fool yourself. Copywriting isn't just for advertising professionals. Writing effectively and persuasively is a multidisciplinary...

David de Souza
Oct 1, 20208 min read
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56 Mental Models for Persuasion
Persuasion was a skill taught by ancient Greeks. They believed it to be critical to human happiness due to its power to filter the best...

David de Souza
Feb 27, 202027 min read
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