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Pre-suasion - 80/20 Summary

Amazon: Link Score: 9/10 Skill Category: Influence, Persuasion Mental Models: Agenda Setting Theory, Association, Attentional Bias,...

David de Souza

Apr 8, 20203 min read

The Forbidden Keys to Persuasion - 80/20 Summary

Purchase: Link Score: 9/10 Skill Category: Persuasion Mental Models: Algorithms, Attentional Bias, Authority, Commitment & Consistency...

David de Souza

Mar 25, 20202 min read

The One Sentence Persuasion Course - 80/20 Summary

Amazon: Link Score: 6/10 Skill Category: Persuasion Mental Models: Action & Reaction: Newton's 3rd Law, Confirmation Bias, Denial,...

David de Souza

Mar 25, 20202 min read

How to Write Better Copy: 80/20 Summary

Amazon: Link Score: 8/10 Skills Categories: Copywriting Mental Models: Curiosity Instinct, Ego, Emotions: Empathy, First Conclusion...

David de Souza

Feb 27, 20201 min read

Confessions of an Advertising Man: 80/20 Summary

Amazon: Link Score: 8/10 Skills Category: Copywriting Mental Models: Attentional Bias, Co-operation, Emotions, Specialization, System 1...

David de Souza

Feb 27, 20201 min read

Breakthrough Advertising: 80/20 Summary

Amazon: Link Score: 8/10 Skill Category: Copywriting Mental Models: Algorithms, Association, Attentional Bias, Authority, Commitment &...

David de Souza

Feb 27, 20202 min read

The Copy Book: 80/20 Summary

Amazon: Link Score: 8/10 Skills Category: Copywriting Mental Models: Curiosity Instinct, Desire, Ego, Emotions, Evolution: Adaptation,...

David de Souza

Feb 26, 20201 min read

The Robert Collier Letter Book: 80/20 Summary

Amazon: Link Score: 7/10 Skills Category: Copywriting Mental Models: Association, Commitment & Consistency Bias, Curiosity Instinct,...

David de Souza

Feb 25, 20201 min read

Read Me: 80/20 Summary

Amazon: Link Score: 7/10 Skill Category: Copywriting Mental Models: Commitment & Consistency Bias, Cooperation, Ego, Emotions: Surprise,...

David de Souza

Feb 25, 20201 min read

Ogilvy on Advertising

Amazon: Link Score: 7/10 Skills Category: Copywriting Mental Models: Attentional Bias, First Conclusion Bias, Incentives, Mise-en-Place,...

David de Souza

Feb 25, 20201 min read

On Writing Well: 80/20 Summary

Amazon: Link Score: 10/10 Category: Copywriting Mental Models: Association, Catalysts, Equilibrium, Evolution: Adaptation, First...

David de Souza

Feb 25, 20202 min read

Super Thinking Book Summary

Some people are given a toolbox on their 18th birthday. This book is a toolkit for the mind. I wish I had received this book when I...

David de Souza

Nov 26, 20193 min read

The Lessons Of History Summary

Amazon: Link Score: 10/10 Mental Models: Action & Reaction: Newton's Third Law, Availability Heuristic, Comparative Advantage, Evolution:...

David de Souza

Nov 26, 20192 min read

Scientific Advertising - 80/20 Summary

Amazon: Link Score: 8/10 Skill Category: Copywriting Mental Models: Curiosity Instinct, Incentives, Novelty Bias, Resistance, Scarcity,...

David de Souza

Nov 22, 20191 min read

The Boron Letters - 80/20 Summary

Amazon: Link Score: 6/10 Skill Category: Copywriting Mental Models: Attentional Bias, Curiosity Instinct, Friction, Second-Order...

David de Souza

Nov 19, 20191 min read