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David de Souza
Apr 8, 20203 min read
Pre-suasion - 80/20 Summary
Amazon: Link Score: 9/10 Skill Category: Influence, Persuasion Mental Models: Agenda Setting Theory, Association, Attentional Bias,...
55 views0 comments
David de Souza
Mar 25, 20202 min read
The Forbidden Keys to Persuasion - 80/20 Summary
Purchase: Link Score: 9/10 Skill Category: Persuasion Mental Models: Algorithms, Attentional Bias, Authority, Commitment & Consistency...
1,422 views0 comments
David de Souza
Mar 25, 20202 min read
The One Sentence Persuasion Course - 80/20 Summary
Amazon: Link Score: 6/10 Skill Category: Persuasion Mental Models: Action & Reaction: Newton's 3rd Law, Confirmation Bias, Denial,...
42 views0 comments
David de Souza
Feb 27, 20201 min read
How to Write Better Copy: 80/20 Summary
Amazon: Link Score: 8/10 Skills Categories: Copywriting Mental Models: Curiosity Instinct, Ego, Emotions: Empathy, First Conclusion...
52 views0 comments
David de Souza
Feb 27, 20201 min read
Confessions of an Advertising Man: 80/20 Summary
Amazon: Link Score: 8/10 Skills Category: Copywriting Mental Models: Attentional Bias, Co-operation, Emotions, Specialization, System 1...
28 views0 comments
David de Souza
Feb 27, 20202 min read
Breakthrough Advertising: 80/20 Summary
Amazon: Link Score: 8/10 Skill Category: Copywriting Mental Models: Algorithms, Association, Attentional Bias, Authority, Commitment &...
37 views0 comments
David de Souza
Feb 26, 20201 min read
The Copy Book: 80/20 Summary
Amazon: Link Score: 8/10 Skills Category: Copywriting Mental Models: Curiosity Instinct, Desire, Ego, Emotions, Evolution: Adaptation,...
20 views0 comments
David de Souza
Feb 25, 20201 min read
The Robert Collier Letter Book: 80/20 Summary
Amazon: Link Score: 7/10 Skills Category: Copywriting Mental Models: Association, Commitment & Consistency Bias, Curiosity Instinct,...
123 views0 comments
David de Souza
Feb 25, 20201 min read
Read Me: 80/20 Summary
Amazon: Link Score: 7/10 Skill Category: Copywriting Mental Models: Commitment & Consistency Bias, Cooperation, Ego, Emotions: Surprise,...
18 views0 comments
David de Souza
Feb 25, 20201 min read
Ogilvy on Advertising
Amazon: Link Score: 7/10 Skills Category: Copywriting Mental Models: Attentional Bias, First Conclusion Bias, Incentives, Mise-en-Place,...
20 views0 comments
David de Souza
Feb 25, 20202 min read
On Writing Well: 80/20 Summary
Amazon: Link Score: 10/10 Category: Copywriting Mental Models: Association, Catalysts, Equilibrium, Evolution: Adaptation, First...
32 views0 comments
David de Souza
Nov 26, 20193 min read
Super Thinking Book Summary
Some people are given a toolbox on their 18th birthday. This book is a toolkit for the mind. I wish I had received this book when I...
109 views0 comments
David de Souza
Nov 26, 20192 min read
The Lessons Of History Summary
Amazon: Link Score: 10/10 Mental Models: Action & Reaction: Newton's Third Law, Availability Heuristic, Comparative Advantage, Evolution:...
114 views0 comments
David de Souza
Nov 22, 20191 min read
Scientific Advertising - 80/20 Summary
Amazon: Link Score: 8/10 Skill Category: Copywriting Mental Models: Curiosity Instinct, Incentives, Novelty Bias, Resistance, Scarcity,...
54 views0 comments
David de Souza
Nov 19, 20191 min read
The Boron Letters - 80/20 Summary
Amazon: Link Score: 6/10 Skill Category: Copywriting Mental Models: Attentional Bias, Curiosity Instinct, Friction, Second-Order...
60 views0 comments
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