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David de Souza

45 Mental Models For Asking Better Questions

School teaches us how to answer questions, but it fails to educate us on how to ask better questions. Knowing the right question to ask...

David de Souza

33 Mental Models for Copywriting

Don't fool yourself. Copywriting isn't just for advertising professionals. Writing effectively and persuasively is a multidisciplinary...

David de Souza

49 Mental Models to be a Better StoryTeller

Storytelling is like a language that the whole world can speak and understand. It is a skill, that once acquired, gives you the ability...

David de Souza

49 Mental Models For Negotiation

Learning a small number of big ideas from the field of negotiation will help you on a daily basis however there are a few instances where...

David de Souza

59 Mental Models for Influence

Learning the skill of influence is like learning a martial art, it can be used for both good or evil. The dark side of influence may be...

David de Souza

56 Mental Models for Persuasion

Persuasion was a skill taught by ancient Greeks. They believed it to be critical to human happiness due to its power to filter the best...