My biggest takeaway from this book was the idea of projecting moral authority by evoking a statement from a respected 3rd party. Doing so...

My biggest takeaway from this book was the idea of projecting moral authority by evoking a statement from a respected 3rd party. Doing so...

My biggest takeaway from this book was the idea of projecting moral authority by evoking a statement from a respected 3rd party. Doing so...

This book provided a number of openings to start more meaningful conversations including: 1. What do you make of... 2. How did you think...

'Your name is the least interesting thing about who you are, and yet it's disproportionately flattering when someone remembers it.' This...

The biggest takeaway from this book was the learning the simple conversation starter question: "What's on your mind?" Initially I thought...

This book showed me the power of the word "you". Adding "you" to a sentence can trigger a person's pride response, it can be used to...

This book teaches you that by using the right kind of questions: open, curious, slightly provocative (but never judgmental), you can have...

If you only have take one from this book make it this: Everyone has something interesting to say: Everybody is an expert at something....

The biggest takeaway from this book was just 3 words:"...and what else?" - As a follow-up question, these 3 words can break through our...

This book has a couple of good frameworks. My favorite is the idea of telling one person's story, maybe an orphan in Africa, and then...

After reading this book, I saw the matrix behind every movie, TV show, and story that I have experienced since. This book not only...

Often when we think of persuasion we think about how we can persuade during an interaction. We don't often consider what we can do before...

Due to our desire to be consistent, our beliefs don't often change, even when it is not in our self-interest. The most interesting...

If you only take one nugget from this book, let it be this: People often do not seek help in ambiguous situations because of fear of...

Most books have 10-15 core principles. This one had 39! My favorite principle is that expectations frame our reality and: by thinking...

The most useful takeaway from this book is one that can save yours or someones else's life: Pluralistic ignorance. The tendency to look...

If I had to distill this book into one sentence it would be: Understand the emotions that words carry for people, the better you can do...

The biggest takeaway from this book for me was the discovery that 90% of award-winning ads used the same 6 templates. When a group of...

If I were to sum up this book in one sentence it would be: People share things that make them look good. Keep this in mind when you are...