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    'The Storytelling Book' Summary - My 24 Core Takeaways
    David de Souza
    • Oct 31, 2020
    • 3 min

    'The Storytelling Book' Summary - My 24 Core Takeaways

    My biggest takeaway from this book was the idea of projecting moral authority by evoking a statement from a respected 3rd party. Doing so...
    6 views0 comments
    'Ask Powerful Questions' Summary
    David de Souza
    • Oct 22, 2020
    • 3 min

    'Ask Powerful Questions' Summary

    My biggest takeaway from this book was the idea of projecting moral authority by evoking a statement from a respected 3rd party. Doing so...
    8 views0 comments
    'Ask More' Summary
    David de Souza
    • Oct 22, 2020
    • 2 min

    'Ask More' Summary

    My biggest takeaway from this book was the idea of projecting moral authority by evoking a statement from a respected 3rd party. Doing so...
    2 views0 comments
    'Talk to Me' Summary
    David de Souza
    • Oct 22, 2020
    • 3 min

    'Talk to Me' Summary

    This book provided a number of openings to start more meaningful conversations including: 1. What do you make of... 2. How did you think...
    3 views0 comments
    Superhuman Social Skills: A Guide to Being Likeable, Winning Friends, & Building Your Social Circle
    David de Souza
    • Oct 15, 2020
    • 2 min

    Superhuman Social Skills: A Guide to Being Likeable, Winning Friends, & Building Your Social Circle

    'Your name is the least interesting thing about who you are, and yet it's disproportionately flattering when someone remembers it.' This...
    6 views0 comments
    'The Coaching Habit' Summary
    David de Souza
    • Oct 13, 2020
    • 2 min

    'The Coaching Habit' Summary

    The biggest takeaway from this book was the learning the simple conversation starter question: "What's on your mind?" Initially I thought...
    1 view0 comments
    'How to Talk to Anyone' Summary
    David de Souza
    • Oct 12, 2020
    • 2 min

    'How to Talk to Anyone' Summary

    This book showed me the power of the word "you". Adding "you" to a sentence can trigger a person's pride response, it can be used to...
    2 views0 comments
    'A More Beautiful Question' Summary
    David de Souza
    • Oct 12, 2020
    • 3 min

    'A More Beautiful Question' Summary

    This book teaches you that by using the right kind of questions: open, curious, slightly provocative (but never judgmental), you can have...
    3 views0 comments
    'How to Talk to Anyone, Anytime, Anywhere' Summary
    David de Souza
    • Oct 11, 2020
    • 2 min

    'How to Talk to Anyone, Anytime, Anywhere' Summary

    If you only have take one from this book make it this: Everyone has something interesting to say: Everybody is an expert at something....
    4 views0 comments
    The Book of Beautiful Questions Summary
    David de Souza
    • Oct 11, 2020
    • 2 min

    The Book of Beautiful Questions Summary

    The biggest takeaway from this book was just 3 words:"...and what else?" - As a follow-up question, these 3 words can break through our...
    4 views0 comments
    Story 10x: Turn the Impossible Into the Inevitable
    David de Souza
    • Jul 23, 2020
    • 2 min

    Story 10x: Turn the Impossible Into the Inevitable

    This book has a couple of good frameworks. My favorite is the idea of telling one person's story, maybe an orphan in Africa, and then...
    12 views0 comments
    Into the Woods Summary: A Five-Act Journey Into Story
    David de Souza
    • Jul 15, 2020
    • 6 min

    Into the Woods Summary: A Five-Act Journey Into Story

    After reading this book, I saw the matrix behind every movie, TV show, and story that I have experienced since. This book not only...
    33 views0 comments
    The Catalyst Summary
    David de Souza
    • Jul 14, 2020
    • 2 min

    The Catalyst Summary

    Often when we think of persuasion we think about how we can persuade during an interaction. We don't often consider what we can do before...
    26 views0 comments
    'Yes!: 50 Scientifically Proven Ways to Be Persuasive' Summary
    David de Souza
    • Jul 14, 2020
    • 3 min

    'Yes!: 50 Scientifically Proven Ways to Be Persuasive' Summary

    Due to our desire to be consistent, our beliefs don't often change, even when it is not in our self-interest. The most interesting...
    10 views0 comments
    Methods of Persuasion Summary: How to Use Psychology to Influence Human Behavior
    David de Souza
    • Jul 13, 2020
    • 2 min

    Methods of Persuasion Summary: How to Use Psychology to Influence Human Behavior

    If you only take one nugget from this book, let it be this: People often do not seek help in ambiguous situations because of fear of...
    5 views0 comments
    Age of Propaganda Summary: The Everyday Use and Abuse of Persuasion
    David de Souza
    • Jul 13, 2020
    • 5 min

    Age of Propaganda Summary: The Everyday Use and Abuse of Persuasion

    Most books have 10-15 core principles. This one had 39! My favorite principle is that expectations frame our reality and: by thinking...
    8 views0 comments
    Influence Summary: The Psychology of Persuasion
    David de Souza
    • Jul 13, 2020
    • 4 min

    Influence Summary: The Psychology of Persuasion

    The most useful takeaway from this book is one that can save yours or someones else's life: Pluralistic ignorance. The tendency to look...
    17 views0 comments
    The Process of Persuasion Summary
    David de Souza
    • Jul 8, 2020
    • 3 min

    The Process of Persuasion Summary

    If I had to distill this book into one sentence it would be: Understand the emotions that words carry for people, the better you can do...
    9 views0 comments
    Made to Stick: Why Some Ideas Survive and Others Die
    David de Souza
    • Jul 7, 2020
    • 2 min

    Made to Stick: Why Some Ideas Survive and Others Die

    The biggest takeaway from this book for me was the discovery that 90% of award-winning ads used the same 6 templates. When a group of...
    8 views0 comments
    Contagious: Why Things Catch On
    David de Souza
    • Jul 7, 2020
    • 2 min

    Contagious: Why Things Catch On

    If I were to sum up this book in one sentence it would be: People share things that make them look good. Keep this in mind when you are...
    4 views0 comments
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