The Boron Letters - 80/20 Summary
Updated: Feb 8
Skill Category: Copywriting
The Mental Models from the book:
'The Boron Letters' can be summarised into 6 mental models:
1. Attentional Bias
List words that suck you in and divide the list into 2: Positive words + Negative words eg. 'Crisis' instead of 'problem'. Read this list before writing.
2. Curiosity Instinct
Ask questions and answer them yourself in your writing
Transition words help your writing flow "And, of course, ...."
4. Second-Order Thinking
The biggest mistake: Finding a product first. You must always find a market first.
5. Supply and Demand
To be in high demand be hard-headed. Clients, won't admit it but they are relieved with someone who takes a handstand.
When picking markets to test: Use 3 guidelines: Recency, Frequency, Unit of Sales
Pay attention to what isn't free and is staying on top of: Amazon/The New York Times Non-Fiction List
6. Vividness Bias
Invoke the senses.
Mental Model Mind Maps
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