• David de Souza

The Boron Letters - 80/20 Summary

Updated: Feb 8



 



The Mental Models from the book:


'The Boron Letters' can be summarised into 6 mental models:


1. Attentional Bias

  • List words that suck you in and divide the list into 2: Positive words + Negative words eg. 'Crisis' instead of 'problem'. Read this list before writing.


2. Curiosity Instinct

  • Ask questions and answer them yourself in your writing


3. Friction

  • Transition words help your writing flow "And, of course, ...."

4. Second-Order Thinking

  • The biggest mistake: Finding a product first. You must always find a market first.


5. Supply and Demand

  • To be in high demand be hard-headed. Clients, won't admit it but they are relieved with someone who takes a handstand.

  • When picking markets to test: Use 3 guidelines: Recency, Frequency, Unit of Sales

  • Pay attention to what isn't free and is staying on top of: Amazon/The New York Times Non-Fiction List


6. Vividness Bias

  • Invoke the senses.

 

Mental Model Mind Maps


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