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Influence Summary: The Psychology of Persuasion

Amazon: Link Score: 10/10 Skills Category: Influence Mental Models: Algorithms, Anchoring, Authority, Commitment & Consistency Bias,...

David de Souza

Jul 13, 20204 min read

The Process of Persuasion- 80/20 Summary

Amazon: Link Score: 9/10 Skill Categories: Persuasion Mental Models: Agenda Setting Theory, Algorithms, Association, Authority, Ego...

David de Souza

Jul 8, 20203 min read

'Made to Stick' - 80/20 Summary

Amazon: Link Score: 7/10 Skill Category: StoryTelling Mental Models: Commitment & Consistency Bias, Curiosity Instinct, Emotions:...

David de Souza

Jul 7, 20202 min read

Contagious - 80/20 Summary

Amazon: Link Score: 6/10 Skill Category: Persuasion Mental Models: Association, Attention Bias, Availability Heuristic, Emotions,...

David de Souza

Jul 7, 20201 min read

The Hidden Persuaders - 80/20 Summary

Amazon: Link Score: 8/10 Skill Category: Persuasion Mental Models: Desire, Ego, Emotions: Guilt, Second-Order Thinking, Sampling,...

David de Souza

Jul 6, 20202 min read

The Art of Manipulation - 80/20 Summary

Amazon: Link Score: 10/10 Skill Category: Persuasion Mental Models: Chain Reaction, Choice Architecture, Ego, Emotions: Anger,...

David de Souza

Jul 3, 20203 min read

Win Bigly - 80/20 Summary

Amazon: Link Score: 10/10 Skill Category: Persuasion Mental Models: Action & Reaction: Newton's 3rd Law, Agenda Setting Theory,...

David de Souza

Jul 2, 20202 min read

Thank You for Arguing - 80/20 Summary

Amazon: Link Score: 10/10 Skill Category: Persuasion Mental Models: Action & Reaction: Newton's 3rd Law, Activation Energy, Alloying,...

David de Souza

Jun 15, 20204 min read

Pre-suasion - 80/20 Summary

Amazon: Link Score: 9/10 Skill Category: Influence, Persuasion Mental Models: Agenda Setting Theory, Association, Attentional Bias,...

David de Souza

Apr 8, 20203 min read

The Forbidden Keys to Persuasion - 80/20 Summary

Purchase: Link Score: 9/10 Skill Category: Persuasion Mental Models: Algorithms, Attentional Bias, Authority, Commitment & Consistency...

David de Souza

Mar 25, 20202 min read

The One Sentence Persuasion Course - 80/20 Summary

Amazon: Link Score: 6/10 Skill Category: Persuasion Mental Models: Action & Reaction: Newton's 3rd Law, Confirmation Bias, Denial,...

David de Souza

Mar 25, 20202 min read

How to Write Better Copy: 80/20 Summary

Amazon: Link Score: 8/10 Skills Categories: Copywriting Mental Models: Curiosity Instinct, Ego, Emotions: Empathy, First Conclusion...

David de Souza

Feb 27, 20201 min read

Persuasive Copywriting: 80/20 Summary

Amazon: Link Score: 8/10 Skill Category: Copywriting Mental Models: Curiosity Instinct, Desire, Ego, Emotions, Language Instinct,...

David de Souza

Feb 25, 20201 min read

Super Thinking Book Summary

Some people are given a toolbox on their 18th birthday. This book is a toolkit for the mind. I wish I had received this book when I...

David de Souza

Nov 26, 20193 min read

The Lessons Of History Summary

Amazon: Link Score: 10/10 Mental Models: Action & Reaction: Newton's Third Law, Availability Heuristic, Comparative Advantage, Evolution:...

David de Souza

Nov 26, 20192 min read

The Boron Letters - 80/20 Summary

Amazon: Link Score: 6/10 Skill Category: Copywriting Mental Models: Attentional Bias, Curiosity Instinct, Friction, Second-Order...

David de Souza

Nov 19, 20191 min read

'The Elements of Eloquence' - 80/20 Summary

Amazon: Link Score: 9/10 Skill Category: StoryTelling Mental Models: Alloying, Attentional Bias, Authority, Catalysts, Emotions: Mystery,...

David de Souza

Aug 2, 20192 min read