David de Souza
Influence Summary: The Psychology of Persuasion
Amazon: Link Score: 10/10 Skills Category: Influence Mental Models: Algorithms, Anchoring, Authority, Commitment & Consistency Bias,...
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David de Souza
- Jul 8, 2020
- 3 min
The Process of Persuasion- 80/20 Summary
Amazon: Link Score: 9/10 Skill Categories: Persuasion Mental Models: Agenda Setting Theory, Algorithms, Association, Authority, Ego...
12 views0 comments
David de Souza
- Jul 7, 2020
- 2 min
'Made to Stick' - 80/20 Summary
Amazon: Link Score: 7/10 Skill Category: StoryTelling Mental Models: Commitment & Consistency Bias, Curiosity Instinct, Emotions:...
18 views0 comments
David de Souza
- Jul 7, 2020
- 1 min
Contagious - 80/20 Summary
Amazon: Link Score: 6/10 Skill Category: Persuasion Mental Models: Association, Attention Bias, Availability Heuristic, Emotions,...
8 views0 comments
David de Souza
- Jul 6, 2020
- 2 min
The Hidden Persuaders - 80/20 Summary
Amazon: Link Score: 8/10 Skill Category: Persuasion Mental Models: Desire, Ego, Emotions: Guilt, Second-Order Thinking, Sampling,...
26 views0 comments
David de Souza
- Jul 3, 2020
- 3 min
The Art of Manipulation - 80/20 Summary
Amazon: Link Score: 10/10 Skill Category: Persuasion Mental Models: Chain Reaction, Choice Architecture, Ego, Emotions: Anger,...
134 views0 comments
David de Souza
- Jul 2, 2020
- 2 min
Win Bigly - 80/20 Summary
Amazon: Link Score: 10/10 Skill Category: Persuasion Mental Models: Action & Reaction: Newton's 3rd Law, Agenda Setting Theory,...
32 views0 comments
David de Souza
- Jun 15, 2020
- 4 min
Thank You for Arguing - 80/20 Summary
Amazon: Link Score: 10/10 Skill Category: Persuasion Mental Models: Action & Reaction: Newton's 3rd Law, Activation Energy, Alloying,...
22 views0 comments
David de Souza
- Apr 8, 2020
- 3 min
Pre-suasion - 80/20 Summary
Amazon: Link Score: 9/10 Skill Category: Influence, Persuasion Mental Models: Agenda Setting Theory, Association, Attentional Bias,...
27 views0 comments
David de Souza
- Mar 25, 2020
- 2 min
The Forbidden Keys to Persuasion - 80/20 Summary
Purchase: Link Score: 9/10 Skill Category: Persuasion Mental Models: Algorithms, Attentional Bias, Authority, Commitment & Consistency...
207 views0 comments
David de Souza
- Mar 25, 2020
- 2 min
The One Sentence Persuasion Course - 80/20 Summary
Amazon: Link Score: 6/10 Skill Category: Persuasion Mental Models: Action & Reaction: Newton's 3rd Law, Confirmation Bias, Denial,...
19 views0 comments
David de Souza
- Feb 27, 2020
- 1 min
How to Write Better Copy: 80/20 Summary
Amazon: Link Score: 8/10 Skills Categories: Copywriting Mental Models: Curiosity Instinct, Ego, Emotions: Empathy, First Conclusion...
38 views0 comments
David de Souza
- Feb 25, 2020
- 1 min
Persuasive Copywriting: 80/20 Summary
Amazon: Link Score: 8/10 Skill Category: Copywriting Mental Models: Curiosity Instinct, Desire, Ego, Emotions, Language Instinct,...
17 views0 comments
David de Souza
- Nov 26, 2019
- 3 min
Super Thinking Book Summary
Some people are given a toolbox on their 18th birthday. This book is a toolkit for the mind. I wish I had received this book when I...
94 views0 comments
David de Souza
- Nov 26, 2019
- 2 min
The Lessons Of History Summary
Amazon: Link Score: 10/10 Mental Models: Action & Reaction: Newton's Third Law, Availability Heuristic, Comparative Advantage, Evolution:...
96 views0 comments
David de Souza
- Nov 19, 2019
- 1 min
The Boron Letters - 80/20 Summary
Amazon: Link Score: 6/10 Skill Category: Copywriting Mental Models: Attentional Bias, Curiosity Instinct, Friction, Second-Order...
37 views0 comments
David de Souza
- Aug 2, 2019
- 2 min
'The Elements of Eloquence' - 80/20 Summary
Amazon: Link Score: 9/10 Skill Category: StoryTelling Mental Models: Alloying, Attentional Bias, Authority, Catalysts, Emotions: Mystery,...
144 views0 comments